A Calm, Compassionate Brand for a Hamilton Therapist – Designing Internal Nesting Wellness
By Amanda Costelloe | oliveeve.ca
While photography is the heart of what I do at Olive & Eve, I come from a background in design – and every now and then, I get to dive back into that world for a project that feels truly special.
I recently had the joy of working with Hamilton-based therapist Stephanie Kolaski, the founder of Internal Nesting Wellness, to create a brand and website from the ground up. This wasn’t just a refresh – it was a brand-new business brought to life with intentional visuals, calming energy, and a clear digital presence.
A Brand Built Around Trust, Warmth, and Simplicity
Stephanie’s practice is focused on perinatal mental health – supporting new and expecting parents through anxiety, depression, identity shifts, and more. From day one, she wanted a brand that would feel approachable, safe, and grounded. We worked closely to define a style that would reflect the compassion and calm she brings to every session.
I presented a few logo concepts based on our conversations, and the final choice – a simple scribble ball – beautifully symbolizes the messiness of mental health. It’s a gentle reminder that emotions aren’t always linear, and that with the right support, we can find clarity and calm within the chaos.
We built a soft, natural colour palette featuring earthy greens, muted mauve, sage, and creamy neutrals – tones that feel grounding, safe, and supportive.
For typography, we paired a romantic serif with a clean sans-serif to reflect both warmth and clarity – like the experience of being held and heard.
The complete brand guide now gives Stephanie everything she needs to move forward confidently – from social media to future print materials and beyond.
A Clean, SEO-Optimized Therapist Website
After finalizing the visual identity, we moved on to creating a fully responsive, mobile-friendly website. Built with usability and accessibility in mind, the site invites potential clients to feel at ease while clearly guiding them through available services.
The new website features:
Clear service descriptions for perinatal anxiety, depression, OCD, trauma, and more
A warm “Meet Stephanie” section, introducing her story and approach
Simple navigation and booking flow for new clients
Thoughtful SEO structure to ensure Internal Nesting can be found by those searching for perinatal therapy in Hamilton and surrounding areas
Explore the full live site here: www.internalnesting.ca
Why This Project Meant So Much
Helping a wellness-based business launch from scratch is incredibly rewarding – especially one doing such impactful work. It was an honour to help Stephanie visually express what Internal Nesting stands for: support, safety, and emotional wellbeing for parents in transition.
If you’re a small business owner, therapist, or wellness practitioner in need of branding or website design that actually feels like you – I’d love to chat. You can reach me via oliveeve.ca or at oliveevephoto@gmail.com.
Whether I’m behind the camera or behind the screen, my goal is always the same: to tell honest, beautiful stories that connect with the people they’re meant for.
Thank you again, Stephanie, for trusting me with your brand. I can’t wait to see how Internal Nesting Wellness grows 💚
